Our Approach

Wild Philanthropy is a chariatble founation designed to support at-risk ecosystems in Africa through linking travel, conservation and community development.


Wild Philanthropy is a charitable foundation, established in 2016 by award winning African travel specialist, Journeys by Design. We use all of Journeys by Designs experience over the past 20 years to deliver a unique model that supports Africa’s people, wildlife and wilderness with sustainable tourism at its heart

We have seen how travel works, but also how detrimental it can be. As such, our model focuses on how travel can provide direct benefits to people and wildlife and incentives the conservation of Africa’s wilderness.

We believe travel can be a force for good but only when delivered in an ultra-sustainable way. Our travel immerses individuals in the conservation and community development, as well as ensuring maximum tourism dollars remain in the local economy. This drives conservation efforts and demonstrates to local communities the value of that conservation in attracting tourists as well as offering employment and other economic benefits.

Tourists, Hamar Bull Jumping Ceremony, Turmi, Omo Valley, Ethiopia

Credit: Andy Haslam

We bring donors closer to the projects they support through bespoke Conservation Journeys. We help conscientious adventure travellers explore Africa in a different way. A way that doesn’t just minimise the negative impacts of travel but offers a net positive impact.

We support some of Africa’s best conservation and community development projects, working through a network of trusted partners and link travellers with an interest in Africa and philanthropy to these projects.